We are Florence Marine X: an advanced outdoor apparel brand founded by 2X World Champion Surfer and Olympian, John John Florence. Our mission is to build things that motivate us to get outside and thrive in the elements, while doing our best to protect the ocean and the land.

The Cordura® Boardshort

Tough comfort.

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All-New Boardshorts

Durable. Functional. Built to last.

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Active Shirts

Our bestselling UV Shirts. Back in stock but going quick.

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