Field Notes, Gear Guides & Articles
A diverse squad of big wall climbers, firefighters, slab hunters and fishing guides put the Parachute PrimaLoft Jacket through the paces and came back with the field notes to prove it.
North Shore Tested photographer Arto Saari brings us behind the lens of his soon-to-be iconic photo of Florence founder John Florence at a mutant sandbar.
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“About four years ago, we began envisioning a dream of traveling the world by sailboat. We created a plan to set sail in the fall of 2022. Having limited experience in sailing, we knew the next few years would pose a challenge to accomplish our goal of full-time cruising. After countless hours of studying, researching, and training along the Southern California coast, we were finally ready to commit to our trip." - Roman
5 minute read
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5 minute read
In early September 2022, Jack Bark reached out to us with an idea: he wanted to paddle from the coast of Southern California out around Catalina and back. In one go.
7 minute read
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7 minute read
Florence Marine X Creative Director, JP Olson and friend, climber and outdoorsman Marcus Waite recently ventured to California's high desert to climb, test gear and gather images of our latest outerwear in the field.